Remember: you'll require an element of consistency throughout everything you do. 3. UGC Creators: What Are They? Instead, this means this is not the singular focus of how you want to be known. Now its time to craft your own. The hype around their products and services is unreal because they invoke certain emotions in the customers with their creativity and passion. This represents your point of differentiation. Your personal brand statement is the first thing that people will associate with you so you want to start off on the right foot. Theyre wrong you have way less than 30 seconds to make your first impression on a hiring manager, prospective client, or somebody you meet at a networking event. thinking and good judgment in times of stress. Heres the worst-kept secret in the world of writing: Thats where verbs come in: they do a better job of demonstrating your brand rather than just advertising it. Protected. The word "popular" means "well-liked" or "well-known". And I inspire them to take action and Just Do It. I achieve this by developing strategies that work. A lot of companies value having employees that will act as brand advocates and will choose applicants with stronger networks and online presence because of that. personal brand is one of your most important assets. Rather, its something you should consult, review, and revise on a continuous basis. Can you be counted on to do the right thing? There is no right or wrong answer in selecting the 5 words Once you understand how you want to be perceived, you can proactively explain your brand to others, with body language, gestures, personality, etc. Better yet -elevate- I don't just move things from point a to point b. I lift them up. Its more advanced to focus on the first three aspects of your personal brand: skills, personality, and motivation. THEN, if the other person is interested, you can go into your 30-second spiel, but only if they invite you to! Its important to have a professional philosophy and solid professional track record. We have over 60,000 monthly readers that would love to see it! Bethany, great article! Which words best describe what your brand must convey? Whenever you tweet, post, write, or introduce yourself with your 30 second pitch, think about those three words and what they mean to you . Consider how you have had to come up with Plan If you have trouble brainstorming personal skills, ask close friends or co-workers what they think your strengths are. Most of our content while focused on the individual job applicant trying to get a job can definitely be used at the corporate level as well. From there you can start thinking about your portfolio site, how to revamp your resume, and the points you want to communicate in interviews. Nothing is more off-putting than a company who's name and tagline say nothing. As a solopreneur and owner of, career; life lessons; performance; personal growth. About Me: I was awarded the title Top Graduating HR Student at my college for my leadership and passion for the field. brand, one of the first pieces of information I seek to extract from them Think of it as your catchphrase a tagline or slogan for marketing yourself! . This article has helped us focus in on how we can best stand out in the crowd. Every piece of content is considered with these three words before it is published; that's the sniff test. We recommend including it in a prominent position to lead off your profile information. it comes to a grey area that you have never been exposed to. Motivated 3. This shows that youre focused on taking action instead of just talking about it. So what kind of personal brand words should you use to describe yourself? Consider your qualities. Not many entrepreneurs can carry off 'wearing' their brand but Denise does and does it well. The. When working with new clients, I ask them to describe what emotions they want their business, personal brand to convey. Personal branding is important, but not that many people can tell you how to express that in one or two sentences. If not, it's . Thats where verbs come in: they help demonstrate your brand rather than just advertising it. You should be respectful of their time and yours. Before I start any design project, I always send an in-depth questionnaire to my client. Get more eyes on your personal brand statement. that could potentially compromise your internal moral compass or professional The goal here is to find one or two things that separate you from your competition and make you unique. Your email address will not be published. Stephen Hawking really has to work to communicate, yet hes one of the most influential scientists in history. Its important to not confuse your messaging with your personal branding. A la mode means "in style" or "trendy". . With that in mind, consider describing yourself with words that correlate to these four aspects to help build your personal brand: Only a small number of people can legitimately use their achievements to fuel their personal brandstastefully, anyway. Begin typing your search above and press return to search. Its also about having good sportsmanship and If youre looking to make your personal brand more irresistible, check out these brand words that will help get you there! 7. Being resourceful requires applying good critical You can also use words like proven and seasoned to show that you have the experience to back up your claims. 5 Words to Describe Yourself When Building Your Personal Brand Be authentic and true to yourself so that your personal brand is the real you. However, after polling several well-educated young professionals about their personal brand statement, we realized that there are still many individuals who dont understand how to use it to benefit their career and brand. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Being collaborative is not just about being a team player. Are you clear on your brands mission, vision, and values? You can use more than just a handful of words to describe yourself, and you should. Im The Mary Poppins of CX/UX. When things are wrapping up, give them your contact information and part ways. Since there are still many people who are unaware of the need to create a personal brand regardless of the industry, then having a great one may just be the edge needed to win out over the competition. And the third category, Drive highlights words such as determined, trailblazer, intense and game-changer, and yes I know this is two words. It can be hard to know where to start with your personal brand. I do always seek to create, sustain and be in harmony. The reason for this question and subsequent follow-up is to learn how a client sees himself or herself. Feeling inspired by those personal brand statement examples? An awesome personal brand statement example jumps right out at you. The best personal brand statement examples are intimately tied in with the focus of the person who crafted it. Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover how to connect with your ideal audience, your overall messaging, tone of voice, and . For networking, job searches, and overall career development, having a personal brand statement provides a lot of benefits. Elizabeth Morgans personal branding statement speaks to her passion for HR and the time that she put into developing relationships on LinkedIn. to describe yourself when building 300 satisfied clients so far.". It is the unique combination of skills, experience, and personality that you want the world to see you. This can help you guide your answer to one that is relevant to the job while still being true to yourself. Sadly, some people don't know who they are. CEO walks out). After all, recruiters are pressed for time. Active Adventurous Ambitious Approachable Bohemian Bold Brave Bright Bubbly Calm Candid Carefree Casual Charming Cheerful Classic Collaborative Colorful Cool Cozy Crafty Cultured Daring Delicate Down to Earth Dynamic Edgy Elegant Fearless Fun Austin Belcaks personal branding statement is a lesson in how to showcase your value simply. Or even a "great" voice. If you continue to use this site we will assume that you are happy with it. You dont want to come across as inauthentic or self-serving, so use them sparingly. Beyond her work experience and interests though, she shares some of her hobbies and interests, which helps show off her positive personality. In the end, its not the exercise of boiling this down to ONE word, its about gaining clarity around your point of differentiation; who you are, what you stand for and where you add value. Try telling it to a friend or significant other one time and see if he or she can easily recall the entire sentence. We have it front and center. Having a short brand statement means that you will be able to market yourself quickly whenever a chance for networking arises (on the subway, for instance). Using descriptive words for your personal brand can come across as inauthentic and self-serving, so you need to use them sparingly. You can use these across your portfolio website, your resume, your LinkedIn profile, and while networking. Thats simple, succinct, and its enough of a teaser to get a response like: Wow, tell me how you do that. Thats your invitation to elaborate on your 30-second elevator pitch. First, understand that the words you use are just a means to convey powerful ideas. Your post has given me clarity to define my personal brand statement. Your words wont create your professional brand, but they can certainly help to support it. Ultimately what it comes down to is being authentic After that, show them your words, compare, and see if they agree. Aware. It will make you memorable, and help your end goal tremendously. Taking your personal brand statement and making it easily found will help share what youre all about, even if someone doesnt have a lot of time to look at your profile. This is especially helpful for recent graduates who need a professional edge in lieu of "years of experience." With that in mind, consider describing yourself with words that correlate to these four aspects to help . With more and more people developing their personal brand statements, some common trends are starting to emerge. As with anything, these should be looked at through the lens of your own experience. Get the 9 secrets of job hunting with a humanities degree (free), PLUS a new career strategy delivered to your inbox once per week (3-minute read). Exclusive, stylish, and exquisite (expensive). I explained my philosophy in one simple word, my coaching makes an impact. If you look at any strong personal branding statement example you will find that this is the main focus. Its what ensures your results are that much, You know plenty of brand evangelists. Thats the long and short of it. But beware of using titles and personal branding words that are too over-the-top itll just leave you with nothing. Choosing the right personal brand words is one of the most effective methods for doing this. Personal branding is a marketing strategy focused on your most important product: you. Dont say youre the best or a leader in the field of unless you actually are. If they also used similar words to describe your freelance personal brand, then you're already on the right track. How to describe your brand in 3 words: , but they can definitely support it. 4. Diego Granados doesnt just say he works well with different teams with his personal branding statement example he also explains why. Thats why you get a summary and an entire about section on LinkedIn to craft a personal brand statement. It shows that youre focused on doing something instead of just talking about it. And your brand is what attracts your fans to you. Synonyms: aristocratic, patrician, high-born . When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and strategic. This post can make an impact on many people! When choosing personal branding words, it is important to consider what you want people to think of when they hear your name. If youre in the pharmaceutical industry, DocStations pharmacy management software will help your business to level up, especially during a pandemic. If youve ever come across someones LinkedIn profile and cringed a little, then you know what I mean. Keep in mind that the brand statement is only supposed to get people interested, and not say everything about your professional career. Companies are always changing, and growth is part of the process in any company (from start-ups to even those on the verge of an IPO). You dont necessarily need a personal brand logo to stick in peoples memories, but it definitely helpsand its really part of a wider effort to Job seekers who dont think personal branding is worth their time are going to be sorely disappointed waiting for their phones to ring. Some examples include: "I help individuals reassess their life choices to discover their true paths to success.". And if your feedback comes back different from your words, you need to fix or adjust. This person describes herself by what she loves to do: Writer, Designer, Researcher: Sr. Having a professional philosophy and a solid professional track record are more effective than calling yourself results-oriented or something similarly canned. :). It sounds like a clever angle for a personal brand at first, and the phrase builder certainly appeals to me but it really just comes across as a humblebrag, or even a little delusional. Without them, you're just pressing on the gas without looking. If you want to win on LinkedIn, take that personal branding statement and show it off. Thank you Mrs. Wendi Weiner is anattorneyand award-winning writer who has been featured in over 75 major media outlets(including CNN, HuffPost, Money, Fast Company, Entrepreneur, and Business Insider) as a top authority in personal branding, social storytelling, career strategy, and the job search process. aristocratic or having or showing fine personal qualities or high moral principles and ideals. So what about your brand? Think about these brand words that describe your expertise:A small number of people can use their achievements to fuel their personal brands in a tasteful way. Good luck with your job hunting! She establishes herself as an expert on Twitter and someone that cares about being a teacher and coach for others. With just a few clicks, you can schedule and automate sharing content that will provide value to your networks and also establish you as a trusted source of information about your industry and business. is a [3 qualities/traits people use to describe you] {identity/profession] who is dedicated to helping . Take your values and goals and wear them on your sleeve (or your personal brand statement). It's called The Power of Three. Here are some other personal brand statement examples that are more oriented around driving an action: As you can see, these personal brand statement examples are all about the value that they can provide others. Your statement is a distinctive part of your personal brand that is unique to you. dishonest. In case you want some personal brand statement examples to help guide you, there is a handful below. Consider Troy Sandidge takes personal branding to another level by actually trademarking his own brand alias The Strategy Hacker! 6 Steps for Creating Your Personal Brand. Positive 4. Understanding your strengths and weaknesses-and your 3 word selfallows you to start building your personal brand. things from the other side of the transaction, and applying best practices when This button displays the currently selected search type. high integrity. He establishes his leadership in his field and shows how his passion translates to direct success with his customers. Your persona is your brand. Also, make sure to limit yourself to only one sentence for your personal branding statement. Does Your Brand Need Them. Hi Shelley, Thank you for sharing these wonderful insights. 3 words to describe your personal brandhow to pronounce conversation May 21, 2021 / in marilyn monroe real name / by When asking this interview question, interviewers wantand expecta short list of adjectives that describe you and demonstrate how you are the right candidate for the job.As already stated, have a list of 10 words at the ready. Since you are adaptable and versatile in any environment, being meticulous shows a flair for paying attention to detail and using critical thinking skills in analyzing complex technical issues while also jumping in with creativity when the situation calls for it. the words themselves are just a means to that end, so dont stress out over finding a single perfect word or phrase to describe you. Unambiguous. Have data-backed and tactical advice to share? I already have my own company, so I'm not looking to impress employers, but my business partner and I are always looking to stand out amongst competing labels. Loved by salespeople, recruiters, and marketers. Understanding means fewer mistakes, and mistakes can be very costly.. That's your invitation to elaborate on your 30-second elevator pitch. The benefits of writing a personal brand statement are hard to deny at this point, and well explain in this article why having one is so important today. They think marketing their personal brand is all about putting themselves out there when the best do it with more tact. encountered a situation where you have had to work with a difficult I recently started with a new coaching client who stated he wanted to gain real-life best practices and achieve tangible results through our coaching. People skim online, even when looking at LinkedIn profiles. Additionally, think about how you react during tough times and if you are the type who can be trusted by executive partners to proactively build cohesiveness within the infrastructure and lead teams to become stronger and more resilient. Words like curious, driven, optimistic, passionate, intelligible, open-minded, creative, determined, self-reliant, humble, and focused may come to mind. Hope this helped you stand out from your competitors! Use these on all of your online profiles, including your LinkedIn, resume, and portfolio. In order to be effective, it needs to stay current. Goal-oriented 1 . Im a Growth Marketing Strategist, aka The Strategy Hacker, who empowers brands to achieve next-level success, maximize revenue, elevate brand authority, establish powerful communities, and skyrocket business growth through cutting-edge marketing strategies and results-driven social media solutions.. here are some suggestions of words that I highly recommend leveraging. Take a moment to think it through, and then once you've got them, write them down and tell someone, your manager, friend or loved one, what these . I am motivated by a desire to help and empower others. For example:I help high net-worth entrepreneurs strategically invest so they can spend more time doing what they love and less time worrying about their money. They dont drone on and on, instead, they get right to the point and let the details get sorted out later. A personal brand statement is a 1-2 sentence that sums up your brand. Dont get caught up in thinking if you didnt pick a word that falls into a particular category you dont possess these qualities, e.g. Use the personal branding statement examples below for inspiration when coming up with your own. Avoid using too many personal branding words or phrases. Keep reading to see 10 creative personal brand statement examples to inspire you and learn tips to craft your own. Highlight something that demonstrates your unique, and likable qualities. Your story is your brand. Consider using words in your description that correlate with the four aspects of personal branding: When it comes to personal branding, there are four key aspects to focus on: skills and competence, personality and character, motivation and drive, and achievements and experience. Define who you are. Andrea Perez uses powerful adjectives to describe who she is and her valuable experience as a consumer marketer. By doing so, youll come across as more sincere. And no matter what type of resume you're writing, a short resume profile at the top can be a great way to make an elevator pitch that you're the right candidate for the job. being able to jive with different personalities across all functions of the and true to yourself so that your personal brand is the real you. Can you boil your personal brand down to the ONE word that describes your value? The following 6 steps will help increase your self-awareness, define the competencies you need, and strengthen your personal leadership brand. They are used to communicate what an individual is all about, and what they bring to the table. If you want your projects to take center stage, then pair them with personal brand concepts that denote humility, such as curiosity or self-improvement. You can use more than just a handful of words to describe yourself, and you should. He has become a master at crafting his communications with the absolute minimum number of words simply because it takes him so long to create a simple sentence. A leadership brand conveys your identity and distinctiveness as a leader. Id love to hear what your brand adjectives are! Now, I teach the world how to value themselves and communicate their value to others through open platforms like YouTube, Facebook and Twitter.. What was somewhat surprising was the responses fit into three overarching categories; Expertise, Character and Drive. Dont stress out over finding a single perfect word or phrase to describe you. The process for identifying your ONE word is just as important as your actual ONE word. and even prospective clients. This is crazy specific, but you could find all the people that match the following: Want to help contribute to future articles? This is especially helpful for recent graduates who need a professional edge in lieu of years of experience., With that in mind, consider describing yourself with words that correlate to these four aspects to. Synonym: Synonyms to the word "bold" include words like brave, fearless, courageous, and confident, among others. Id love to hear from you! Too often we see people try to present their personal brand statement in a way thats robotic or overly professional. Activity 1.1 Write four words to describe your ideal self-concept (personal brand). Synonyms that are currently popular A person who is stylish or follows current fashion trends is described as chic. When thinking about my brand, I dont want people to feel ________, ________, or _______. Do clients feel that strongly about your brand? Choose a word or phrase that describes your motivation for making sales. And sharing about her rockstar results and tattoo-wearing shows off her fun personality, too! Take a look at this example in which someone calls herself an influencer of change.. You spent time on it, dont you want others to see it? Think of your clothing, hair/makeup and accessories as your 'packaging'. Elizabeth has developed a highly engaged audience on LinkedIn by offering job search advice and sharing more from her personal life. Your brand mantra should communicate clearly who you are, it should be simple and memorable, and it should feel inspiring to you. Im dedicated to transforming companies, departments, teams, projects, products, services, and experiences by focusing on the full arc of the Customer Experience.. Youll see most professionals on LinkedIn describing themselves with personal brand adjectives, but thats not really the best way to convey your brand. You see, this query is a great way to define your brand. It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes. Personal Branding For Dummies. As a product manager I have to wear different hats every day and I excel at working cross-functionally. Required fields are marked *. to be resourceful Thanks to people like you and J for being willing to share your incredible insights. Consider if you have the ability to roll with the punches as well as step up to the plate when the company or leadership teams are faced with tough challenges (i.e. Every great brand has a story, from Converse Shoes to Marilyn Monroe to cartoonist Hugh MacLeod. As a result, I created an infographic to highlight how people position their brand in ONE word. Successful branding involves just three steps: Identify your Brand Attributes: Identify what makes you different from your peers and competitors. These statements are typically between one and two sentences and should be attention-grabbing, compelling and memorable. So, perceive how your brand influences your customers' life and create a special effect. 2. 3. I was amazed by the responses. 1. 500 satisfied clients so far., I turn businesses around by finding scalable growth strategies they can implement today., I organize and focus nonprofit operations around their true mission so they can have maximum impact.. Go through a variety of filters to zero in on the leads you want to reach. Denise lives and breathes her brand which, clearly shows throughout her online presence. I consider myself to be driven because I'm always working toward a new goal and refuse to give up if met with any obstacles. Thats not bad. Justin McGill posted this in the Sales Terminology Category on December 1, 2021 Last modified on June 8th, 2022, Home Choosing the Perfect Personal Brand Words. This helps develop the clients personal brand because these words formulate key selling points of the client to a prospective employer in a job interview. Whenever I work with clients to develop their personal It will help with networking, gaining trust within your industry, and standing out from others in your field. It acts as a mission statement for his career and what he values. Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover your ideal audience, your overall messaging, tone of voice, and your brands visuals. Youre a builder of communities with your weekly newsletter, really? While you wont have that challenge, you should be inspired by his precision. This will make you more effective than if you simply called yourself results-oriented or something else that is canned. It must only be 3 exactly. The first step to building your personal brand is knowing yourself and your personality. Save my name, email, and website in this browser for the next time I comment. Do you take an Its always good to keep learning! Whats most important to me is that my clients gain insights and walk away with an aha moment, something they learned that makes an impact in their professional lives. theres a fine line between letting your achievements speak for themselves and boasting. By pointing out the different languages that he uses at work, he shows that he is a team player and someone that enjoys collaborating with other teams and departments. If youre strategic, you can use these words to showcase your accomplishments or community involvement.
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